John Pye and Notts LTA Serve Up Another Year of Partnership
Nottingham-headquartered auction house John Pye & Sons Ltd has extended its longstanding partnership with Nottinghamshire Lawn Tennis Association (NLTA), upping their commitment and becoming their headline sponsor showcasing its commitment to championing local sport.
The agreement marks the 11th consecutive year John Pye has sponsored the local not-for-profit organisation. Working in partnership with the LTA, Notts LTA has a network of 39 venues across the county and is focused on supporting volunteers and coaches to improve standards and encourage more participation.
As part of the agreement, John Pye will be promoted on the Notts LTA website and be lead sponsor of the prestigious Notts County Tennis Championship. In addition, the auctioneer’s branding will be displayed at the venue, across social media channels, and on various tournament assets, including entry forms and Order of Play boards. At the culmination of the competition, a John Pye representative will present the trophies to the finalists.
Permanent banners with John Pye branding will also be displayed on every training court at the Notts County Ground, The Park, and the team will attend the glittering LTA Awards Night, where the partnership will be proactively promoted.
Trevor Palethorpe, Director at John Pye, said: We have enjoyed a longstanding and rewarding partnership with Notts LTA and we’re excited to see this continue into 2025.
“In addition to supporting our brand awareness goals, the sponsorship marks John Pye's ongoing commitment to championing local grassroots sport, and we’re proud to play a part in helping the tennis stars of the future to realise their goals.”
Rick Britton, Partnerships Lead at Notts LTA, said: “Sponsors are vital to supporting the work of the Notts LTA, so It’s great to have John Pye’s ongoing support.
“From nurturing grassroots tennis and helping coaches to develop the sport’s rising stars, to supporting volunteers and encouraging more players into the game, we can’t underestimate how important this type of partnership is – thank you, John Pye.”
For more information on John Pye Auctions and current auction listings, visit: www.johnpye.co.uk
